content in brief
• color & composition
• contrast in figure-ground
• contrast in scale
• contrast in weight
• contrast in space
• contrast in slant
• contrast in width
• contrast in serif

basic, intermediate

buy the download
45 pages, 2.5 mb, $5.00

typographic contrast, color & composition by kimberly elam

the project is deceptively simple. using only three area code numbers and color, a series of designs are developed that create typographic contrast to solve the problems of contrast in figure-ground, scale, weight, space, width, and serif. the work is limited to the classic families of type with all variations available in each family. these classic families have been selected because of the beauty in the proportions, their high degree of legibility, and because the font has stood the test of time. color is a strong aspect of the project, and in preparation for work with the contrasts, students develop a series of color palettes to work with throughout the project. only three colors are used in each palette and are arranged according to the volume of space they will occupy in the composition.

author information
kimberly elam is the chair of the graphic + interactive communication department at the ringling school of art and design, sarasota, florida. she is the author of "expressive typography, word as image," van nostrand reinhold, 1990, "geometry of design, studies in proportion and composition," princeton architectural press, 2001, "grid systems, principles of organizing type," princeton architectural press, 2004, "typographic systems," princeton architectural press, 2006, “paper food” ebook, at lulu.com. she has lectured and conducted workshops at numerous institutions.

email: kelam@studioresourceinc.com


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